ARM Developers' Conference 2007

WHATS NEW

2008 Coming Soon

As we prepare for another exciting year at the ARM Developers' Conference, you can review the details of 2007's event through this website. New details will be coming soon. Check back in a few weeks for our 2008 schedule.

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Thank You!

Thank you for attending ARM Developers' Conference 2007

Conference

Special Industry Sessions

Wednesday, October 3, 2007
Ballrooms G/H – Main Lobby Level

2:00pm - 3:00pm
SoC Trends – The OEM
Perspectives
SoC Design Elements
OEM is the key element of the semiconductor food
chain. According to Gartner Research, the top 10
original equipment-manufacturing firms accounted for
roughly $84 billion of the semiconductor market and a
third of all semiconductor sales in 2006. The panel will
discuss OEM sourcing dynamics and needs for SoCs:
price pressure, differentiation, cost reduction, control
of IP quality, multi-vendor supply chain, chip maker
consolidation and direct links to manufacturing.

3:00pm - 3:45pm
The Evolution of the Internet and
the Mobile Client
Connected Mobile Computing
This panel will explore the impact that the continued
evolution of the internet and the rising mobile client
base will have on delivery of new services and
content. As a new class of higher performance
connected mobile computing clients emerge, what will
be the key technical challenges to deliver a compelling
consumer experience?

4:00pm - 5:15pm
Tackling Low-Power Design
Challenges
Power Management
Meet the ARM and Synopsys Low-Power Design
Experts and join us as we serve up a round of lively
and interactive discussion with the authors of the Low
Power Methodology Manual (LPMM), a timely and
useful low power design solutions guide. The LPMM
provides a series of recommendations (and potential
pitfalls to avoid) for successfully managing power in
your SoC designs.

Industry recognized low power experts from ARM
and Synopsys will share case studies and step-bystep
recommendations to achieve low-power silicon
success. The panel will discuss solutions to static
and dynamic power challenges, including MTCMOS
state retention power gating, dynamic voltage and
frequency scaling, as well as power network design
and analysis.

At the end of the panel, we’ll be giving away 50
copies of the LPMM to lucky audience members.

Following the interactive audience Q&A with the
panel, you’ll have a chance to unwind with food and
drinks, meet the authors in person, get your own
LPMM book signed, and discuss your own low power
challenges.

Thursday, October 4, 2007
Ballrooms G/H – Main Lobby Level

9:00am - 10:45am
Tutorial: Embedded Graphics
for Consumer Electronics Using
Khronos APIs
Graphics & Multimedia

9:00 AM - Introduction and Khronos Overview
Presented by: Neil Trevett, Khronos Group

9:15 AM - Graphics Hardware in embedded systems
Presented by: Peter McGuinness, Imagination Technologies

This presentation surveys how 3D hardware fits into the SoC realm, and what implementations are available for systems integrators today. While this information will be applicable to IC designers, it will also educate system integrators on what is available to use and how to make a choice of the most appropriate hardware.

9:45 AM - Applications and Ecosystem for 3D Graphics
Presented by:  Kristof Beets, Imagination Technologies

This presentation concentrates on the benefits of having graphics in the device, what sort of things the graphics can be used for and why 3D is a good choice. We will also discuss ecosystem support and demonstrate the huge level of impetus behind the Khronos APIs.

10:15 AM - Embedded graphics case study: differentiation through superior graphics
Presented  by:  Ed Huang, ALT Software

This case study provides a blow by blow account of a product transitioning to support 3D graphics, resulting in a huge increase in orders based mostly on the differentiation provided by the enhanced user interface.

10:45 AM - Bringing it all Together - Delivering a Complete Graphics System Architecture
Presented by:  Chris Porthouse, ARM

User experience - from console gaming to web browsing to advanced UI - is driving the need for high performance graphics on everyday consumer devices. The importance of standards such as OpenGL ES in reducing platform fragmentation in the hardware and Java standards such as M3G to enable game developers to harness the underlying capabilities of a platform is clear. However, the major challenge facing the industry today is tight integration of the entire system; from integration of CPU, GPU and memory bus architecture with high quality software drivers through to high performance middleware. This presentation looks at the role of Khronos and other bodies in defining a system architecture with practical examples that demonstrate the importance of good system design backed up by the right standards.

11:00am - 11:45pm
Virtual Platforms: Are We There
Yet?
ESL and Virtual Platforms
The surest way to enable such hardware/software
co-design is through the use of “virtual platforms”,
where software designers can begin writing code on
virtual hardware that mimics the yet-to-be-produced
chip. Many suppliers have touted the benefits of
using virtual platforms to stay a step ahead of the
competition, but do such tools really exist? What
are the necessary ingredients? What’s missing and
when will they be available? How do they best
support multicore SW development? Panelists will
debate these and other questions in an effort to share
information and hasten the day when hardware/
software co-design is truly possible.

Moderated by: Gary Smith, Founder and Chief Analyst for Gary Smith EDA
Panelists:
Joachim Kunkel, VP and General Manager for the
Solutions Group, Synopsys; John Lambert, CEO,
Virtutech; Jeff Roane, Vice President of Marketing,

VaST Systems; Tomas Evensen, CTO,Wind River

Brought to you by:

ARM
Convergence
The RTC Group