ARM Developers' Conference Communicate, Connect, Create October 7th-9th 2008


special industry [SESSIONS]

Tuesday, October 7
Ballroom G/H - Main Lobby Level

4:00 PM - 5:00 PM
Fireside Chat with Warren East, CEO, ARM

Join Warren East and journalist Don Clark from the Wall Street Journal for a Fireside Chat as this year is the 50th anniversary of the Integrated Circuit (IC). This informal discussion will recap the evolution of the semiconductor and share unique perspectives on the current state of the industry at a time when technology is so ubiquitous and prevalent in our daily lives. Furthermore, Don and Warren will discuss the ARM Connected Community, how ARM is able to maintain strong relationships with its extensive Partner community and how the company is dedicated to working with its Partners to ensure they are able to successfully introduce products to the market.

Wednesday, October 8
Ballroom G/H - Main Lobby Level

2:00 PM - 3:00 PM
Crystal Ball Gazing - The Microcontroller Market

The MCU market is anticipating double digit growth over the next decade. This panel will bring together MCU silicon, RTOS and tools vendors to examine the direction the market will be moving over the next few years; what the MCU landscape will look like in 2018; the new markets and opportunities that are appearing for MCU vendors and developers; and what new developments and tools are required to fully recognize the potential.

Moderator: Markus Levy, EEMBC


KeilBob Boys, Product Manager, Keil
HitexFrank Grobe, Managing Director
ArrowKen Havens, Manager Market Development
ActelMike Thompson, Sr Manager, IP Marketing
CypressAta Khan, VP, Consumer & Computation Div

Thursday, October 9
Room 212

11:00 AM - 11:45 AM
Letting the OS Take the Strain of Multicore Design

To program a multicore device often strikes fear into the heart of a programmer that has never before targeted such a device. The good news is that most of the complexity can be handled by the operating system. With symmetric multiprocessing (SMP), operating systems are able to provide the programmer with an environment to dynamically allocate tasks between the multicore processor with minimal change from the traditional software programming model offered on a single processor device. This panel examines the increasing implications and requirements of OS companies to leverage the advantages of new multicore designs while still providing support for existing software investments. All threads can not be considered equal, and how you expose and support the tasks required to maximize your hardware is now more than ever, in the hands of your selected operating system come and listen, ask your questions and find out more from these industry leading OS suppliers.

Moderator: Markus Levy, EEMBC


WindRiverYatin Patil, Sr. Product Manager, VxWorks
QNXJeff Schaffer, Senior Field Applications Engineer
SymbianJason Parker, Senior Product Manager, SMP and Kernel
GreenhillsDavid Kleidermacher, CTO
MontaVistaGeorge Davis, Senior Software Engineer

Keynote Speaker

You don't want to miss out on this year's Keynote. Every year ARM Developers' Conference presents its attendees with the most influential and important industry players discussing the hottest topics.

The Keynote for 2008 will not disappoint.

Tuesday, October 7
Warren East, CEO, ARM
The Web Driven Society — Trends, Challenges and Opportunities

Kevin Meyer, Vice President, Chartered Semiconductor
Interdependence in an Era of Accelerating Technologies

Wednesday, October 8
Bill Miller, Director of FIRST Robotics Competition, FIRST
Innovation Is Dependent on Inspiring the Youth

ARM presents...
ARM Product Roadmaps and Future Technologies