Special Industry Sessions

THE FOLLOWING EVENTS WILL TAKE PLACE IN THE THEATER ON THE EXHIBITION SHOW ROOM FLOOR

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WEDNESDAY, OCTOBER 4, 2006

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12:45 PM – 1:30 PM

Fast Track to Lower Power Luncheon Panel

Panel of experts in IP, tools and methodology will present the challenges and solutions for implementing high-performance, low-power SoCs that are fueling the growth of the electronic business, based on results from extensive collaborative technology development. In addition to explaining the science behind the architectural and design challenges, the panel will present examples of design solutions using special IP and design automation, which enable leading-edge product performance and battery life. The panelists will also share their insights into the future of ultra low-power and high-performance design and automation. Examples of topics to be covered include: dynamic voltage scaling, power gating, power grid creation and analysis, Intelligent Energy Manager (IEM™) technology, verification, and physical IP.

Hosts:
John Chilton, General Manager, IP & Systems Group, Synopsys
Mike Muller, CTO, ARM

Panel Speakers:
Frederic Nyer, ST Microelectronics
Alan Gibbons, Principal Engineer, Synopsys
David Flynn, ARM Fellow
Stephen Meier, VP, Engineering, Synopsys
Rob Aitken, ARM Fellow

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1:45 PM – 2:15 PM

The New Semiconductor Industry: Market Forecasts, Industry Drivers and Technology Trends
Jim Feldhan, President of Semico Research Corporation

The Semiconductor industry continues to innovate and we see a parade of new products and features being introduced that will drive semiconductor sales.  The Semiconductor industry is at yet another crossroad where complexity, time to market and cost effectiveness are pointing in different directions.  Jim Feldhan will present the market forecast for the world semiconductor industry and what is the markets over the next 5 years.  Integration, efficient and effective use of semiconductor IP is critical to reduce risk and cost especially at the leading edge process nodes. Mr. Feldhan will address these and other topics in the keynote.

About the Speaker:

Jim Feldhan founded Semico Research in 1994. A 20-year veteran of the semiconductor industry, he brings his management, forecasting and modeling expertise to Semico, along with a reputation of quality research. Jim designed and developed the research methodologies and report structures, which are the basis for Semico’s Custom Research and Portfolio Services. Jim also develops Semico’s overall economic outlook as well as performing various semiconductor consulting and forecasting. With a focus on quality, Semico Research has grown to the largest semiconductor-focused consulting and research firm.

Jim was formerly the Executive Vice-President and General Manager at In-Stat. As a member of the start-up team there, Feldhan was responsible for the design, methodologies, and implementation of research that was the basis for the Semiconductor Services.

Mr. Feldhan also held various management, marketing and manufacturing positions at GTE Microcircuits and Greyhound/Dial Corporation. Jim received a BS in Business with a minor in Chemistry from the University of Arizona and a MS in Marketing focusing on quantitative statistics and market research from the University of Arizona. Jim has been quoted in the following Internet publications, among others:

• Asian Woes Prompt Technology Stock Sell-Off
• Motorola Semi Stacks IP Blocks to Recast Image
• Why Motorola Pulled the Plug in FPGAs
• ST Targets Market MVPs
• Growth of Electronics Depends on EDA
• Is FTC’s Crackdown on Intel Overdue?
• FTC Probe Renews OEM Debate About Mighty Intel
• EBN’s 1997 Mid-Year Business Report: Analytical Angle. Strong Economy Bodes Well for Chip Business
• TI is Betting on DSP — High-Speed Chips Run PC’s, TV’s, Phones
• EBN’s 1997 Mid-Year Business Report: Second Half Story. Stable Growth
• National Gets Vision
• New Markets no Help in ‘97

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2:30 PM – 3:30 PM

Entertainment Roundtable: Moderator – NPR, Jason Lopez
ICs at the Epicenter of Content Delivery

Technology advancements in IPTV, Internet, P2P, mobile and high-definition DVD technologies are opening new channels for content delivery and access. This reality is altering the traditional business models of Hollywood studios and opening new channels and opportunities for these studios to deliver content to its viewers. However, in order for these new delivery models to succeed, interoperate and become sustainable, content protection must be at the core of the technology enabling content delivery and acquisition. What is the role of ICs in protecting content and ensuring hardware manufacturers integrate analog and digital protection technologies to enable a truly interoperable future? How can ICs help ensure a tight link between technology development and licensing rights? Finally, how are ICs going to integrate the multiple channels consumers are exposed to (Pay TV, Web, P2P and new DVD formats) with the many existing DRM formats in the marketplace? This roundtable will discuss the path IC developers need to follow and the role they play in tightening the link between content owners and hardware devices as the industry continues its undertaking to bring the truly secured networked home to reality.

Panel Speakers:
Bob Morris, Home Solutions Manager, ARM
Bob King, HANA
Jim Williams, Vice President of the TV and Video Systems Standards
MPA, MAPP, Inc.
Safa Alkateb, CEO, Parallogic

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3:45 PM – 4:30 PM

Security Roundtable: Moderator – EE Times, Rick Merritt
Arming the Value Chain for a Mobile Security Revolution

We are on the brink of three revolutions in mobile device usage: an explosion in content available for download to mobile devices, the demand for secure personal financial transactions and the emergence of the mobile device as an extension of the business enterprise network. These applications provide the opportunity for both accidental and deliberate leakage of IP, sensitive personal data or company intelligence. Security solutions are solving many of the issues of obfuscation, domain separation and resisting attempts to unlock the device secrets. Accordingly, this has significantly increased the demand for secure solutions, across the value chain, to counter the theft of this data. Network operators have a vested interest in protecting content vendors’ assets, OEMs have to supply secure devices and semiconductor companies have to put the necessary security features in their silicon to facilitate all of the above. As the applications converge onto single devices, primarily mobile phone platforms, it is essential that these security solutions coexist. This either means duplication or the development of a security framework that will enable the mixing and matching of security components to provide the range of features required by the device. In developing such a framework many of the issues of system design for security must be embraced. This discussion will explore those issues and highlight where a complete hardware and software security framework delivers the flexibility and the security demanded of tomorrow’s sophisticated secure mobile devices.

Panel Speakers:
Richard Phelan, TrustZone Product Manager, ARM
Mark Miller, Lead Windows CE/Mobile Architect, Microsoft
Dominique Bolignano, CEO, Trusted Logic
Andrew Bennett, Linux-Java Platform, Mobile Device Software, Motorola, Inc.

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THURSDAY, OCTOBER 5, 2006

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11:15 AM – 12:15 PM

MCUs Roundtable: Moderator – Electronic Design, Bill Wong
The Ambient Technology Evolution

The microcontroller market is evolving from an 8- and 16-bit partition to an 8- and 32-bit segmentation. This transformation in processing power inherent in everyday consumer electronics will drive the advent of a new genre of ambient-intelligent devices. With this subtle layer of embedded intelligence surrounding consumers, a new frontier of social and adaptive technology will drive innovation based on not just one ‘killer application,’ like mobile phones or PCs, but a blend of offerings which will provide consumers and businesses with flexibility. As always, great opportunities are twinned with great challenges. In this instance, the challenge is how to strike the balance of responsibility between commerce and individuals to encourage innovation and empower consumers. Although this question of balance is key, the solutions lie in the practicalities of how new technology will redefine the sharing and receiving of information. The following issues highlight these opportunities: how the growing number of car ‘recalls’ caused by electronic failure, will potentially effect automotive OS ‘patch’ updates and ultimately the number of recalls; how the proliferation and maturity of technologies like GPS and Wi-Fi will complement new ambient technologies to produce smart-environments which will offer entirely new opportunities for established industries; how new intelligent white goods will offer public service companies an innovative method of distributing utilities. This roundtable will discuss the challenges and opportunities associated with this new generation of ambient-intelligent electronic devices which will permeate society in the next ten years.

Panel Speakers:
Haydn Povey, CPU Product Manager, ARM
Ken Havens, Manager Technical Marketing Programs, Arrow
Tom Starnes, Research Vice President, The Gartner Group
Jean Anne Booth, Chief Marketing Officer, Luminary Micro
Ata Khan, Director, Product Innovation, BL Standard ICs, NXP Semiconductors