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Reacting to industry demands The RTC Group renews subscription policy to meet demands of print subscribers
SAN CLEMENTE, Calif. March 11, 2014 – The RTC Group, Inc., publisher of RTC magazine, COTS Journal and MEDS magazine, has seen a recent increase in subscribers requesting printed copies. This welcome demand for these publications will enable RTC magazine and COTS Journal to nearly double the amount of readers who get the publications throughout the year by rotating subscribers on a monthly basis. (MEDS magazine, a new publication, is still building a qualified/opt-in database.)
“We are very excited that we can now offer our advertisers the opportunity to reach more readers throughout the year than ever before,” stated John Reardon, CEO and Founder of the RTC Group, Inc. “Although our print runs and our monthly distribution will remain unchanged—the addition of these new subscribers each month will surely bring added value to our advertisers.”
The RTC Group estimates that we will be able to send an additional fifteen to twenty thousand engineering prospects printed magazines of both RTC and COTS Journal in 2014. This surge in subscription requests, although not solely indicative of a publication’s health, definitely points toward a growing strength in the market. Due to the demand from subscribers and our advertisers’ interest in reaching as many prospects as possible, this new formula will aid RTC magazine and COTS Journal in sustaining their lead on the competition.
For More Information Contact: Aaron Foellmi br>
VP Sales & Marketing – The RTC Group br>
About RTC Group
Our mission is not only to help you achieve your marketing goals through our various marketing vehicles, but also to build a long-term business relationship that will benefit your company for years to come. With more than 28 years of experience, the RTC Group is a client-centered company that’s experienced at producing both industry and custom publications and events, managing your company’s participation—something so crucial to your company’s success. With a strong portfolio of proven products, as well as a myriad of services including design, project management, development and rental services, the RTC Group offers an expert team that promises to generate innovative solutions that optimize your company’s ability to meet its marketing goals.
The Real-Time & Embedded Computing Conference is pleased to announce Oracle as its Luncheon Keynote speaker for upcoming events in Dallas, Austin, Melbourne and Huntsville. Oracle has teamed up with RTECC to provide insights on how the Internet of Things is being changed from the device up through Java Embedded. As software solutions become increasingly important for empowering connected intelligent systems, RTECC will examine how industry leaders are addressing these challenges. Oracle will share its vision for where embedded computing is going and how the Internet of Things is changing how we design end-to-end.
Oracle Keynote: Navigating the Internet of Things with Java on Devices
The advent of the Internet of Things creates a wide range of data-driven opportunities from enhanced efficiencies to better customer value and improved quality of life. However, realizing the full potential of the Internet of Things requires us to change how we view and build devices. Devices provide the core foundation of smart services by initiating the transformation of data to information to value. From our homes to industry to the public sector, the focus is on how devices can become smarter, interoperate with other devices, systems, and services, and drive timely decisions while delivering real business return for all players.
Oracle is responding to these opportunities and challenges with the most complete end-to-end platform in the market. Elements of Oracle’s Internet of Things Platform begin with Java Embedded running on a wide array of sensors and devices to innovative smart gateways that bring business intelligence out to the edge to our world-class infrastructure products.
Join Dave Hofert as he examines how devices enable the service-driven Internet of Things, the business and technical challenges for the ecosystem, and how Oracle is working with customers and partners to address these challenges and thus unlock the business value of the device.
For more information on RTECC speaking opportunities contact: Aaron Foellmi
PRESS RELEASE – 2014 Santa Clara RTECC
Launches 28th Year Of Success as Sustaining Industry Sales Event
San Clemente, California – The 2014 RTECC in Santa Clara marks the beginning of the 28th year of the longest running and most well attended series of events in high-performance and embedded system industry’s history. The impressive history behind these events continues to out-pace the competition on every key metric of success. Whether you are measuring the thousands of leads per year or targeting your marketing dollars to specific geo’s, the Real-Time & Embedded Computing Conference is a lead generating machine without equal.
Pro-Tip: Santa Clara RTECC leads average $1.60, a value unmatched by any other activity in the embedded intelligent systems market.
John Reardon, the founder of RTC believes the success is due to the continual focus on the sales needs of the participating vendors.
“Trade events do three things they Market, Educate and Sell – our competition seem more comfortable with Education – when most salespeople are under pressure to increase their sales in a difficult economy. We are seeing a renaissance with organizations’ focusing on feeding the sales channel with strengthened brands and qualified lead sources.”
Santa Clara had many new and old friends from Acromag, who participated in the very first event in 1986 to Grey Matter, attending for the first time as part of RTC Group’s new High-Performance Computing Conference initiative.
Our claim that face-to-face sales is the cornerstone of closing business in our industry, was echoed by many vendors who were able to tout their products to the over 500 people in attendance. Vendor after vendor expressed their pleasure in getting out in front of the engineering community with the value of the real-world exchanges far exceeding the metrics provided by their electronic marketing campaigns.
About RTECC – The Real-time and Embedded Computing Conference is part of The RTC Group family of products that include RTC magazine and Intelligent Systems Source web portal. The event is designed in support of regional sales activities, by placing local sales in front of the local audience. The 2014 calendar supports 15 locations throughout North America.
For additional information on how to participate, policies and orders, contact your sales representative:
The RTC Group is the leading provider of marketing for vendors in the OEM electronics industry. For additional information regarding upcoming events, publications and other marketing services, contact The RTC Group at +1 (949) 226-2000 and visit www.rtcgroup.com.
Download PRESS RELEASE – 2014 RTECC Date Change
DATE CHANGE ANNOUNCEMENTS
RTECC and HPCC Announce Updated Event Calendar
To better serve our exhibitor base, we have made several changed to our 2014 calendar of events:
HUNTSVILLE, AL – Postponed to April 17
MELBOURNE, FL – Postponed to April 15
NASHUA, NH – Moved to May 1 to be paired with Boston, MA
TYSONS CORNER, VA – Postponed to November 13
Account Representative Expansion
The RTC Group is also pleased to introduce our expanded event sales team. Jasmine has done an amazing job building on the success of RTECC over the past few years and its time we expand the team to bring even more service to our clients. We also believe that by integrating event and media sales, that clients will receive the most bang for their buck with fully integrated packages.
Account representatives will be reaching out to their client base in the next few weeks to introduce themselves and get acquainted.
Versalogic Whitepaper Campaign
Whitepaper #1: MythBuster – “Extended Temperature” Embedded Computers
When integrating Single Board Computers (SBCs) into industrial, military, and aerospace systems, engineers typically specify an extended temperature range SBC for their embedded computing requirements. The “extended temperature” designation theoretically assures that the SBC will perform reliably in extreme temperature environments. If an SBC supplier labels their product as “extended temperature”, then it will be reliable in the field. Right?
Well, that depends. Are there commercial grade components being used on the board? Is the board 100% tested over the full temperature range? How does the SBC supplier define their extended temperature range?
Download this MythBuster technical paper to learn how to find a truly reliable solution for your extended temperature range embedded computing needs.
Whitepaper #2: The Invisible Foe – Understanding and Controlling ESD Damage
Electrostatic discharge (ESD) is indeed the “invisible foe” of electronic product quality and reliability. ESD includes spectacular electric sparks, but also less dramatic forms which may be neither seen nor heard, yet still are large enough to cause damage to sensitive electronic devices. These unseen events can be extremely costly. ESD damage lowers production yields, increases warranty rework, causes higher inventory requirements, and lowers customer satisfaction. According to industry experts, high tech OEMs lose at least 4% to 6% of annual gross sales due to ESD every year. Read this white paper and learn how you can help your organization identify potential sources of ESD loss, establish effective ESD controls, and improve product reliability.
Whitepaper: Optimizing PCIe 3.0 Backplane Designs for Performance and Reliability
PCIe 3.0 is the latest release of the ubiquitous PCI Express high-speed peripheral interconnect standard that provides 8GT/s of interconnect bandwidth which doubles the PCIe 2.0 bit rate while preserving full compatibility with all existing software and mechanical interfaces.
At the backplane design level, the doubling of data transfer rates in PCIe 3.0 means much higher signal speeds and additional signal integrity challenges. Important design issues include placement of discrete components, the length of the traces that connect these components, and the utilization of active vs. passive signal management methodologies.
This white paper explores the issues that are critical for achieving optimal PCIe 3.0 backplane design as well as the performance advantages and system configurability benefits that can be achieved through a proper PCIe 3.0 backplane implementation.
Topics in this whitepaper:
- PCIe 3.0 Enhanced Performance Opportunities
- High-Efficiency Encoding Scheme in PCIe 3.0
- Enhanced Transaction Layer Features
- Active Equalization Capabilities
- Active vs. Passive Approach to Design
- Jitter Control, Impedance and Signal Loss
- Real World Deployment Issues
The first 100 registrants enter to win your choice of a
GoPro HERO3+: Black Edition or an iPad Air.
Drawing will be held at a time TBD and the winner will be notified with their registered email address. Choice between prizes will be up to the recipient, and mailed via postal mail. For more information, Visit – www.TrentonSystems.com or Call – 770.287.3100
For B2B marketers, the complaint with most digital ad formats has always been…
Many major studies of online and digital ad spends predict continued growth in online video advertising spends. The consumer space we will see a distorted adoption, as they are already comfortable with use of video in TV broadcast and on-demand advertising. They also benefit from existing video content and production channels.
What about us – why now?
The biggest barrier has always been audience vs. cost of production. With the cost to produce traditional video advertising campaigns ranging from six to seven figures, the cost-to-impression number has never made sense, but with increasingly affordable recording media, post-production tools, and editing software respectable content is now within the reach of desktop producers.
Couple this with strong bandwidth, mature distribution sites with existing audiences and all of sudden video is a viable marketing activity.
We are already seeing increasingly sophisticated video content being developed by our larger clients. As the barrier to entry becomes smaller and smaller with standardized production tools – marketers within the embedded and high performance computing industry now count video among their strongest weapons in the online marketing battle.
Don’t make these four common mistakes:
- Don’t get too complex. This universal rule of marketing applies to video as well. Don’t try and do too much in one activity. Break things up into digestible pieces that can be repackaged and used in creative and integrated ways. Make sure you know your goal with each presentation. Is this a product piece, an interview, educational, or a prestige builder? All are valuable tools when used effectively.
- Don’t throw it together without a plan. Make sure you handle the basics. Storyboard your idea. Even though most effective videos range from 15 seconds to three minutes, you need to outline what and how you are going to communicate your message. Allow for the time necessary to produce quality audio and video. Include time for concentrated post-production work. Its amazing how a message can be transformed from raw footage to polished marketing piece with the right creative blueprint.
- Don’t let your intern do it in-house. Unless you have a large and capable creative team with video experience, doing it yourself can actually hurt your brand. Even though the ability of the average thirteen year-old to post “selfie” videos on their Facebook pages has eager marketers certain they can do better. The reality is that video content makes a strong statement about your organization and its products. Make sure that the strong statement is a positive one.
- Don’t post on YouTube and forget. It’s easy to forget that video is only as effective as the people that see it. Common online video channels provide good hosting and reporting abilities, but you need to get your video where your clients will view it. Industry websites, e-newsletters, kiosks at live events, and webinar add-ons all provide opportunities to shamelessly and professionally plug your organization. Would you leave your white paper in the company lobby hoping for foot traffic?
My shameless plug
Our advertisers often forget that they can use video or links to video in most of our advertising positions online. We also offer opportunities for contributing editors to add video content as supplemental material to their submissions. If you haven’t thought about video options for your online advertising, please ask us how you can amplify your video viewership.
New in 2014 – The RTC Group is also offering video production as a marketing service. Our creative team has both the video experience and industry knowledge to help any size organization create video material that will amplify your marketing message. And we know how to do it to meet our industry’s specific demands.
We hope to see more video advertising from our clients in 2014, as we believe this will be one of the best breakout mediums for digital advertisers this year and into the future.
As The RTC Group reflects on its strategies for 2014, we review the results of both our own internal research and that of the general B2B market. Folio Magazine continues to provide some helpful insights on where sophisticated marketers are pointing their efforts, and in many ways their research supports what The RTC Group sees happening in the industry.
Below is Folio’s B2B Media Revenue Report for the past few years.
Tradeshows continue to account for nearly half of total earnings ($5.8 billion; 45 percent) in b-to-b media, but growth in the sector fell to just 2.7 percent—less than half of what its rate last year. The Center for Exhibition Industry Research (the source for ABM’s data) notes that there have been 12 positive quarters in a row, but warns that “there will be minimal growth through 2013.” – Folio Magazine
Trade show activities continue to dominate The RTC Group’s efforts and offerings. We are seeing a move away from webinars (as external marketing vehicles) and a move toward customized partner events supported by strong anchor technology leaders. The RTC Group sees amplified declines in larger events due to market challenges, including US budget woes and sequestration. Conservative marketers who’ve held on to marketing budgets are starting to loosen the purse strings and invest back into anemic product offerings and atrophied brands in 2014. Events have always been favorites among B2B marketing leaders trying to revive struggling sales and waning brands.
Driven by advances in mobile, digital advertising revenues spiked 24.8 percent in the period, topping $2.3 billion. Growth was just 9.4 percent last year.
However, as a percentage of total dollars, digital isn’t moving very fast. The segment now accounts for 18 percent of industry revenue, which is just 7-percent more than it did in 2008—when the iPhone had just come out and tablets didn’t exist.
The RTC Group is seeing our media space again amplify this trend. As mobile provides less viewership than anticipated (approximately 3% across all business units), and web browser viewership stabilizes, the continued dominance of print advertising is being reinforced. (Especially in military and aerospace markets where digital penetration is guarded by strict firewalls and electronic security.) Additionally, the lack of clear qualification and circulation of digital viewership control seems to amplify the need for a strong balance between print and digital options.
We are seeing a renaissance of traditional marketing principles as experienced marketers realize the need for balance between lead-generation, branding and educational requirements within the market. 2014 is looking to be a stabilizing year for the embedded and high-performance computing industry.
To read the entire article go to: Folio Magazine
The RTC Group has released its High Performance Computing Conference [ HPCC ] sponsorship registration package for 2014
We have released our 2014 RTECC exhibitor and sponsor registration information. Take a moment to download, complete and return to make sure you are included in our 2014 tour of events. This year we will return to 15 cities in North America and expand one additional location in Northern California.
Download Registration Form